QB House: “Back-to-Basics” Business Model Innovation in the Men’s Haircutting Industry

Business model innovation (BMI) does not need to be fancy, or to be based on cutting edge technology and sophisticated data analytics. In fact, innovation can come in the simplest of forms and arise by going back to the basics, as “no frills” Asian barber shop chains such as Japan’s QB House and Singapore’s K-Cuts have done with the men’s haircutting industry.